The summer slowdown is upon us. It is normal for businesses and organizations to feel the effect of a lull in sales or support during the summer months. Consumers are preoccupied with leisure time and seasonal events like weddings and graduations. This year, the typical slowdown is made worse by the current state of our economy. With so many consumers on spending vacation, the summer slowdown offers the opportunity to change focus and look to the future.

In this issue of Making Waves, we focus on strategies for building a winning list of qualified prospects you can use for direct mail and email campaigns to boost revenues over time.

~ Pamela Towns, Pure Talent Graphic Design

Making Waves to Build a Winning List

To experience success with any marketing effort, you must target the most likely prospects – those who will actually want or need what you have to offer. Trying to market to everyone is a huge waste of time and money. Your success rate improves with the number of qualified prospects you target.

To build a winning list of qualified prospects, you must first clearly define your ideal targets. You will want to concentrate your marketing efforts on those who will listen and respond to your message. With the expense involved in wooing new clients, you should only go after prospects that are potentially profitable. In addition to a desire for what you offer, your ideal prospects should have the power and means to purchase as well.

Create a profile of those prospects you want to work with the most. Consider your current favorite clients. What characteristics do they have in common? Be specific about their age, sex, where they live, what they do, their income level, their lifestyles, and their preferences. The more defined your audience, the better equipped you will be to communicate with them effectively and motivate them to spend.

Use your client profile to improve your marketing efforts. Knowing exactly who you want to target will help you direct your marketing message accurately and create communications that effectively speak to your audience. With a client profile, you will know where to find prospects, what they will respond to and how they make purchase decisions. Sales will increase when you go after qualified prospects that fit your established profile. A client profile also helps you improve your products and services to meet their specific needs and wants. And, with your perfect prospects identified, you will avoid wasting time and efforts on unqualified leads.

With the right prospects defined, it’s time to start building a list of prospects that fit your profile. Download our Ten Tactics for Targeted List Building and get started building a list of your ideal prospects.

 
Build a Better List

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Pure Talent Graphic Design can help you build your list of ideal prospects and grow your business. Our services include promotional materials, advertisements, website forms and direct mail campaigns.
 

Pure Talent Graphic Design started with a distinct logotype to give AcknowledgmentWorks an identity and designed an informative website to meet the client’s vision for a simplistic site with easy access to information. The site utilizes a structured layout and attractive images to engage visitors and represent a qualified company.

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