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June is Effective Communications Month
It has been determined that, on average, people only hear half of what is actually said, understand only half of what they hear, believe only half of what they understand, and remember only half of what they believe. This makes getting your marketing message across to your target audience extremely challenging.
In this issue of
Making Waves, we focus on creating effective communications that work to properly get your marketing message across to your target audience so that it is heard, understood, and motivates them to respond.
~ Pamela Towns, Pure Talent
Graphic Design |
Making Waves to Deliver Your Message
While communicating is very simple to do, communicating the right message the right way can be challenging. What we actually say and what our customers actually hear can be on opposite ends of the spectrum. Your audience will interpret your message and react based on their unique experiences and internal processing. This makes the potential for a miscommunication much greater. Knowing your audience well comes from listening to what they say. Once you know how they think and process information, you can deliver an effective communication.
Whether you deliver your marketing message by direct mail, public relations, public speaking, print advertisements or through online promotions, your message has to be compelling enough to engage your audience and persuasive enough to influence their reaction.
Connection, comprehension, credibility, and contagiousness are four important elements of effective communication. Messages that relate to the intended audience’s situation, are easy to understand, are believable, and create desire.
To make a
real connection with your audience, speak their language and
appeal to them on an emotional level. Let them know you understand what they’re going
through.
To achieve
comprehension, keep it simple. Restrict your message to one main
point presented in a clear and concise manner.
Make your
message easy to believe by supporting all of your claims with
evidence in the form of reliable statistics, proven cases or testimonials.
To create
contagiousness, make your marketing message unique and
compelling so that your audience gets it, reacts to it, and
wants to repeat it to others.
For more information on creating effective marketing communications, download
our workbook for writing compelling messages, titled
“Writing That Sells.”
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Great Communications are Easy to Remember
Your marketing message can’t work if it isn’t heard, understood, believed or remembered. Practice effective communication to increase your sales.
"Good communication is as stimulating as black coffee, and just as hard to sleep after."
~ Anne Morrow Lindbergh, Gift From The Sea
Newsletter Archives
Visit the
archives of
Pure Talent Review, our
previous quarterly newsletter, and
Making Waves for valuable marketing tips and
techniques.
Request a Quote
Have a project you need professionally designed? Complete our
request for quote
form and we will provide a free cost estimate.
Featured Service:
Pure Talent Graphic Design can help you
successfully deliver the right message to your target audience. Our services include copy writing for press releases, advertising, marketing promotions, and web sites. Contact us and we will help you communicate effectively.
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