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Reach More for Less
In today's economy, it especially important to benefit from every penny spent on marketing and promotion. Reaching more prospects for less helps you stay ahead and operate successfully in challenging times. When the marketing budget is small, savvy marketers utilize cost effective methods for communicating their messages to their target audience. Internet technology has made email one of the best and most-cost efficient methods for promoting
when on a tight budget.
In this issue of
Making Waves, we discuss how email marketing can be used successfully to keep you connected with your target audience and promote your business.
~ Pamela Towns, Pure Talent
Graphic Design |
Making Waves to Deliver Your Message
With more than 50 percent of Internet users logging on daily to check their email, your personalized marketing messages can work to
remind them of your business
and stimulate sales. Use email marketing to build relationships, loyalty and trust and to support all of your other sales efforts.
Email marketing gives you the
ability to reach your prospects directly and easily fits any marketing budget.
Specialized email services allow you to send personalized and graphic messages to your target’s mail box for as little as a penny per email address.
In addition to the low cost, email marketing offers a number of other benefits.
You can segment your audience and customize your messages down to a specific target.
By sending out email promotional campaigns you increase visits to your website, downloads, orders, calls, replies, and registrations. Your
graphic messages are delivered within minutes and you can easily track the results to determine which were successfully delivered, which targets opened your messages, which links were popular, and who forwarded or unsubscribed. Having this information allows you to try out different approaches with your marketing messages without the expense of printing and mailing associated with traditional direct mail.
Use email to successfully deliver valuable news and information and promote your products, services or causes. Provide your recipients
with something of value
and increase your open rate, get readers to pass along your messages and grow your subscriber list.
Including links to information on your website works to increase traffic to your site and capture sales.
Because email messages face a lot of competition for attention, you have to be creative to stand out. With your prospects receiving 100s of emails a week, keeping your messages from getting lost in the crowd is a challenge. And, the CAN-SPAM laws put restrictions on email marketing that you must follow or risk being labeled a spammer. Following proper email etiquette and delivering interesting messages will help you get successful results from your efforts.
Every business and organization can easily make email marketing work for them. To find out how you can make it work, download our
7 Steps to Successful Email Marketing and get started on making waves to deliver your message.
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Email for Success
Email marketing routinely stimulate measurable results.
"Businesses engage in email marketing because it works. And works well."
~
email-marketing-reports.com
More Wave
Makers
Visit our
online resources for downloadable tips and workbooks for
marketing success. Current titles include:
Featured Service:
Pure Talent Graphic Design can help you
create a wave-making email campaign on a tight budget. Our services include email design,
copywriting, campaign set-up, message delivery and access to
reports. Contact us and we’ll help you reach your audience and
grow your business.
Newsletter Archives
Visit the
archives of our
previous newsletters for valuable marketing tips and
techniques.
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