Pure Talent Graphic Design is thankful for you and the opportunities you’ve given us to help you make waves with your marketing and design projects! We take this opportunity to wish you and your family a Happy Thanksgiving holiday filled with blessings and gratitude.

The Power of Words

While a picture may be worth 1000 words, one wrong word can destroy an entire image and a beautifully designed marketing campaign. In advertising and promotion, the words you choose to carry your marketing message will affect the response you get from your audience and the image you want for your business. Like images, words have the power to influence. And like your business image, your words have to be chosen carefully.

In this issue of Making Waves, we discuss the power of words and how choosing the right words are important to your marketing success.

~ Pamela Towns, Pure Talent Graphic Design

Making Waves with Your Words

Words have the power to influence the stock market, win a presidential election, and start wars. They can instill confidence or cause fear. They can create desire or disdain.

Are the words you use to promote your business working for or against you? Is your marketing message effectively attracting the customers you want or are your words actually turning them away?

“Free” is a great example of a powerful word. Although it’s a very provocative word that can pique interest, it has to be used carefully or it could work against you. The economy and the notion that most people want something for nothing, makes the word “free” very appealing. However, a secondary response to “free” can often cause a skeptic to ask, “What’s the catch?” That can turn off a prospect and give a negative perception of your product or service.

Consider the old Chinese proverb, “A bad word whispered will echo a hundred miles”. That still holds true today. Once your words are released, there is no calling them back. A bad word travels much further than a good one, but a good word will endure.

When writing for your advertisements and other marketing materials put yourself in the shoes of your audience and determine what you would want or need to hear in order to respond positively to the message. By nature, we act on our emotions. Select your words carefully and make an emotional appeal to your audience. Get feedback from several trustworthy sources. Utilize the resources of a professional copywriter to make sure you get the job done right.

Download our 15 Wave-Making Words for Marketing to use as inspiration in developing a winning marketing message.

Think Before You Speak  

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Pure Talent Graphic Design can help you successfully speak to your target audience and reach your marketing goals. Our services include design, marketing and copywriting. Contact us and we’ll help you write the perfect marketing message.
 

Pure Talent Graphic Design designed the 8-page annual report to appeal to the organization's target audience of supporters, parents, care-givers and advocates. The report used limited color effectively to make an impact on a tight budget.

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