Pure Talent Graphic Design, Making Waves: for Media Attention

February 2009

Experience the Ripple Effect of Great Design and Marketing

Thank You So Much!

Pure Talent Graphic Design really appreciates you.

During our trying economic times, we realize that you have choices and we are grateful that you have chosen us. We will always work hard for you and your business and continue to bring you ideas for increasing your sales and profit. Thank you for providing us the opportunity to serve you. We cherish your business.

With this issue of Making Waves, we offer you a low- to no-cost method of using the media to gain attention from your prospects. Getting your business in the news helps you spread the word to a broader audience and can be an effective form of free advertising.

~ Pamela Towns, Pure Talent Graphic Design

Draw Some Media Attention

Want an influx of new attention? Do something newsworthy.

Free publicity cost you nothing but can pay off greatly with increased awareness, credibility and new sales. Published positive news stories about you, your business, or your products and services can work to attract attention from new prospective clients. Unlike advertisements, news stories are respected by consumers as unbiased endorsements.

How do you get free publicity? First, do something worth reporting. Then, alert the media.

Local newspapers, radio and TV stations, trade and news magazines, and Internet news sources are always looking for interesting news to report. Your business story can be just what they’re looking for. Present an interesting angle to entice journalists into telling your story for free. The following activities make for great news stories:

A new beneficial product or service

Winning an award or a contest*

Gaining a new client or contract

Holding a grand opening or community event

Sponsoring a local team

Serving on a community, industry board or committee

Opening or relocating to new offices or facilities

Publishing a book or article

Supporting a charitable organization

Speaking publicly

Now that you have a story to tell, let reporters in on it. Write your story in the form of a press release and avoid having it sound like a sales pitch. Journalists are interested in how your story will be significant for their readers and not in helping you sell your products and services. Always include your contact information, information on your business, and your web site address in every press release you distribute.

Distribute your press release to the media sources that are likely to cover your type of story. You can use any of the distribution services available on the Internet. Many of them are free. Also make sure to send your press release specifically to your local media outlets.

Distributing online pays off in two ways: first, some media outlets may pick up and run your story in their publications or on their blogs which will put your name in front of more prospects; and second, prospects surfing the Internet for keywords related to your story, will find your press release and the link to your web site.

After you send your press release sign up for Google Alerts to receive email notices whenever the story or your name appears anywhere on the Internet.

WaveMaker Resources:

Toot Your Own Horn

Don’t be afraid to talk about your accomplishments. You can toot your own horn in a professional manner that lets others know about your success without bragging or being obnoxious. Talk about the benefits of your business, products or services with pride. Your enthusiasm can be contagious and make others want to give you their business.

"It ain't braggin' if you can back it up."
~ Dizzy Dean

*BIG News Opportunities:

Enter for a Chance to Win $25,000: Intuit, Inc., makers of QuickBooks, is offering small business owners a chance to win a $25,000 grant just for sharing a useful, funny or inspiring story about a real marketing situation story. Just by entering, you’ll have a great opportunity to promote your business. And, if you win, you’ll have a great news story to tell the media. Enter by March 23, 2009.

Enter Yourself or Vote for Pamela Towns in the Leading Moms in Business Completion at StartUp Nation

Featured Service:

Pure Talent Graphic Design offers the following news- making services:

Press Release Writing and Distribution
Media Lists Building
Media Kit Design

Newsletter Archives
Visit the archives of Pure Talent Review, our previous quarterly newsletter, and Making Waves for valuable marketing tips and techniques. An index of all the articles makes finding the information you want very easy.

Request a Quote
Have a project you need professionally designed? Complete our request for quote form and we will provide a free cost estimate.

Featured Project:

Providing Valuable Solutions

IDRIS Group works to deliver much needed accommodations for individuals with special needs. They cater to care providers in the Washington metropolitan area and offer customized residential facilities and transportation vehicles for the residents that they serve.

The owner of IDRIS Group, Patrick Davis, was referred to Pure Talent Graphic Design for branding services. He wanted to create a brand image that would properly represent the company’s growing reputation of dependability, dedication and quality customer service.

Pure Talent develop a solid graphic logo designed to give IDRIS Group a professional corporate identity and brand the company as a sound and well-established organization.

Patrick selected a pre-designed template for his web site and Pure Talent customized the template with the new logo and images to make it work specifically for IDRIS’s audience.

IDRIS Group Web Project

Visit Our Online Portfolio

See this project and more by Pure Talent at our online portfolio.