Experience the Ripple Effect of Great Design and Marketing
March is National Optimism Month.
Think positively!
Difficult times can easily affect your outlook on life
and your view of the future of your business or
organization. But they don’t have to. You have a choice.
Choose optimism – the belief that things will work out
well in the end. Optimism is a beneficial attitude that
fosters creativity and productivity. Believing in a
positive outcome helps you concentrate on creative
solutions and makes it easier to take the necessary
actions to make it through challenging times. Seeing
situations as hopeless will keep you from moving
forward.
In
this issue of Making
Waves, we offer you
marketing methods that won’t cost you anything. Adding
these strategies to your marketing mix will help you
stretch your budget during the tough times and continue
to motivate your target audience.
~ Pamela Towns, Pure
Talent Graphic Design
21 Ways to Market without Money
To totally stop marketing during a tough economy may not
be wise. Studies show that businesses and organizations
that continue to market in a slow economy are actually
more likely to survive or even thrive once the economy
recovers.
Maintaining contact with your customers and prospects is
essential. However, maintaining that contact on a
smaller budget may be necessary. This is where you have
to get creative and find cost-effective ways to stay
connected.
The primary goal for your marketing efforts is to keep
your business or organization’s name and marketing
message in the minds of your target audience. You want
them to remember who you are and what you offer when
they are ready to spend again.
Traditional marketing methods and the Internet provide
many opportunities to reach your customers and prospects
without spending a lot of money. We have put together a
list of 21 no-cost marketing methods for you to use in
maintaining contact with your customers and prospects.
Our economy is showing signs of regaining consciousness;
your business or organization should be ready. Optimism
will keep you looking ahead as you seek out creative
ways to grow your business.
"Optimism is the faith that leads to achievement.
Nothing can be done without hope and confidence."
~ Helen Keller
Newsletter Archives
Visit the
archives of
Pure Talent Review, our previous quarterly
newsletter, and Making Waves
for valuable marketing tips and techniques. An index of
all the articles makes finding the information you want
very easy.
Request a Quote
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Complete our
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Featured Project:
Building a Better
Website
Gary
Hicks established GC Hicks Contractors to provide full
service commercial and residential contracting to
clients in the Washington, D.C. area. He has gained
significant recognition in the local industry for
providing all-inclusive solutions for quality designs
and construction. His reputation has led to a valuable
partnership with mega-retailer Sears to provide
remodeling services to their clients. It was time to
remodel the company's website to reflect this growth in
business and appeal to a broader audience.
Pure
Talent redesigned
gchickscontractors.com to add both
interest and information to the site. The newly designed
site features an animated portfolio of work, updates on
the company’s activities and an interactive estimate
request form. Now the site is ready for new visitors
and it will be able to handle increased content in the
future.
