Company Profile

 

Creating Successful Visual Communications Requires
Knowledge, Experience, Ingenuity and Pure Talent

Award-winning graphic designer and marketing strategist, Pamela Towns, has spent nearly 20 years gaining extensive graphic design and marketing experience, conceiving ideas as well as producing artwork and written copy for printed communications and the World Wide Web. She spent those years developing marketing communications for the National Institute of Building Sciences in Washington, D.C. As director of marketing and publications, Pamela has a proven success record for increasing sales of the Institute’s publications and increasing membership rolls and attendance at their events with well designed marketing materials.

In 2002, Pamela founded Pure Talent Graphic Design with a primary focus on helping small businesses and organizations succeed through professionally designed marketing communications. Today, Pure Talent is a full-service studio that specializes in printed communications and web design along with successful marketing services for small businesses and non-profit organizations.

Knowledge:

  • BS, Graphic Design - Art Institute of Pittsburgh
  • AS, Communications Studies, Art, Marketing - University of Maryland

Experience:

  • Twenty years of marketing and business management experience.
  • Eighteen years of extensive graphic design experience conceiving ideas, producing artwork and copy for printed communications and the World Wide Web.
  • 2002 - Present: Freelance Designer, Pure Talent Graphic Design
  • 1988 - Present: Director of Marketing & Publications, National Institute of Building Sciences

Ingenuity:

  • Successful in developing unique and progressive ideas and producing effective designs.
  • Creative art direction, idea conception, design production, problem solving, web page design and programming, project management, promotional marketing, pre-press preparation, vendor contracting.
  • Producing communications that meet clients’ budgets, objectives, preferences, and styles.
  • Developing strategic branding and marketing plans.
  • Artistic copy writing for advertisements, flyers, brochures, web sites, and catalogs.
  • Effective skills for negotiating with printers and other vendors to ensure value and quality of services.

Talent:

  • Bronze Award, World Wide Web Awards
  • Golden Award, The International Association of Web Masters and Designers
  • Silver Award for Excellence in Design, American Design Awards

Specialized Skills:

Adobe Creative Suite: Photoshop, InDesign, Illustrator, Acrobat, Dreamweaver, Flash, and Freehand; Microsoft: Word, Access, FrontPage, Excel, and PowerPoint.