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RESOURCES:
QUARTER
NEWSLETTER:
Pure Talent publishes a
quarterly newsletter with tips on marketing and promotion
for small businesses. You can
read current and back issues
here.
WORKBOOKS:
-
Writing that Sells -
This workbook helps you develop quality written content of
all your marketing materials. (PDF)
-
Tell All Taglines - This
workbook helps you develop a successful tagline or slogan
for your company, product or service. (PDF)
MARKETING:
 –
Complete web site services: domain names,
hosting, email, e-commerce, etc.
"15 Sites for Promoting Your Local Business" by Kristin
Edelhauser, Entrepreneur.com
LocallyType.com - Guide On How To
Get Your Business Listed On Major Local Search Engines,
Yellow Pages Sites and Social Local Networks
 List your web site in
the DMOZ Open Directory Project for free.
NETWORKING/MARKETING OPPORTUNITIES:
 -
An online business referral community. List your business and get referrals.
NetBiz Connection - Business networking and training
services.
Etsy.com - Web site for buying and selling handmade
products and crafts.
ONLINE
BUSINESS NETWORKS:
BUSINESS LINKS:
BUSINESS
MANAGEMENT LINKS:
PHOTOGRAPHY/GRAPHICS:
- Need quality
photographs or graphics for your do-it-yourself projects,
iStockphoto.com is the place for you. Purchase photos from
just $1.20 each.
- Another wonderful resource for quality and affordable royalty free
photography.
DEFINITIONS:
-
Branding:
A brand
image is an intangible emotional response (a “feeling”) that
consumers have when they think about or come in contact with anything that
represents a company or product – logo, jingle, corporate
colors, customer service, personal experience, product
attributes, slogan, etc. It is how a business is perceived
by others. Branding
is the practice of strategically developing and cultivating
that perception into a desired one through consistent
design, image building, advertising, marketing and
interaction with consumers. A positive, strong brand
identity helps companies build recognition and influence
consumer reaction.
-
Marketing:
What
the experts say:
“Marketing is the process of planning and executing the
conception, pricing, promotion, and distribution of ideas,
goods, services, organizations, and events to create and
maintain relationships that will satisfy individual and
organizational objectives.”
-Contemporary
Marketing Wired (1998) by Boone and Kurtz. Dryden Press.
What
it really means:
Marketing is all the things you must do in order to develop
a product, service, event or organization, make potential
customers aware of it; get those prospects to want it;
turning those prospects into paying customers; and keeping
those customers coming back for more.
MEMBERSHIP
ORGANIZATIONS:
-
National Federation of Independent Business (NFIB)
– Small
business advocacy group with a membership of 600,000 small
business owners. Dues: $200/year or $20/month. Benefits:
Insurance and risk management, product and service discounts,
health care and employee benefits.
-
National Association for the Self-Employed (NASE)
– “The
nation’s leading resource for micro-businesses.” Dues: $96 or
$420/year. Benefits: product and service discounts, including
health insurance and other benefits.
-
National Small Business Association (NSBA)
– An advocacy
group promoting equity and fairness for small businesses.
Dues: $250-$5500 depending on number of employees. Benefits:
product and service discounts, networking and advertising
opportunities.
-
The Better
Business Bureau - A discriminating membership organization
that works to direct market dollars away from scams and toward
legitimate businesses. Only members that meet standards for
honest and integrity in their business practices qualify for a
BBB membership. Dues: Average $400 per year. Benefits:
Increase credibility and enhance image, File reports, industry
lists, service discounts.
SERVICES | PORTFOLIO |
RESOURCES
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